Michael's store ownership saga continues in part 3 of our series.
Date: Thursday, March 13, 2008
Author: Michael Barnes
By now, the roots of the end should be readily apparent. The Barrister, being the majority shareholder and also the person with the least vested interest or functional knowledge of the hobby, had way too much control over things. Our pricing strategy was one such point- Dollar Bill and I both fought him tooth and nail over selling everything at full retail price because he and I- being involved with the hobby- knew that the Internet deep-discounters would bury us if we didn’t price competitively. But he won out, at least temporarily, and everything was stickered at full retail price with our shiny new pricing guns. But this part of the tale isn’t about the fruit that those diseased roots would bear, it’s about building a dream and being there when that first customer walks through the door and everything you’ve been working toward is suddenly…reality.
Before the debris of nearly six months worth of construction and planning had settled, Atlanta Game Factory opened its doors for business October 20, 2004.
