Capcom today announced
plans to release the multiplayer demo for its arctic
sci-fi action shooter, Lost Planet: Extreme Condition for Xbox 360
video game and entertainment system from Microsoft, on November 23 - Thanksgiving! In
support of the demo, Capcom says that it has planned a campaign which kicks
off with a cinematic trailer that will land in theaters nationwide
beginning on November 17. The 60-second spot concludes by
spreading the message that the multiplayer demo will be available for free
download on Xbox Live Marketplace on November 23, Thanksgiving Day in
the U.S. Additionally, November 24 will be deemed "White Friday," as
retailers launch a special preorder program that rewards advanced
purchasers with access to a special version of the demo that will contain
an additional multiplayer map.
The Lost Planet multiplayer demo lets gamers
participate in heated online matches in the "Pirate Fortress" stage with
support for up to 16 players via the Xbox Live.
Players will be able to select from multiple weapons, unique robotic
assault vehicles called "Vital Suits" and four play modes, including
Elimination, Team Elimination, Post Grab and Fugitive.
Capcom debuted Lost
Planet's multiplayer gameplay at this year's Leipzig Games Convention,
where it netted top honors as the Best Xbox 360 Game at
the show. In addition, the game was chosen by Tokyo Game Show attendees as
one of the winners of the Future Award.
Capcom is providing an added incentive to
preorder the game with participating retailers. Beginning on "White
Friday," gamers that preorder either the standard or limited Collector's
Edition at participating retailers will receive a special token card. Each
of these cards includes a unique code that will allow them to download a
separate, special version of the multiplayer demo, which contains an
additional "Dilapidation" map, giving them the jump on two of the eight
multiplayer environments that will be available in the final game. Never
before have players been able to access an exclusive map for a demo on Xbox
Live through a retail driven pre-order campaign.
Exclusively available for Xbox 360, the standard edition will carry a
suggested retail price of $59.99 and the limited Collector's Edition will
be available for $69.99, while supplies last. Packaged in a custom designed
SteelBook case featuring exclusive cover art, the premium set will
include the game, art book with exclusive concept art and a heap of
multimedia content. As a special bonus, gamers that purchase the
Collector's Edition will have exclusive access to an additional multiplayer
map for several months before it is made available as a free download on
Xbox Live Marketplace, in summer 2007. Lost Planet carries a "T" rating for
teen audiences by the ESRB (Entertainment Software Rating Board) and will
be available across North America on January 12.
The CG trailer will be presented on the grand scale that only a theater
environment can offer, transporting players to another world where harsh,
frigid terrains come across through vivid imagery and immersive sound. The
theater campaign will begin on November 17 and will continue through the
end of the month in conjunction with "PG-13" and "R" rated movies including
the big budget "CASINO ROYALE" Bond film. Approximately 10 million consumer
impressions are expected with the trailer's run on more than half of all
screens in the country, including United Artists, Regal Cinemas, Cinemark,
AMC, Edwards and more.
You can learn more about all these activities for Lost Planet by visiting
www.lostplanet-thegame.com
.
