Electronic Arts and iVillage today announced that the two companies have joined forces to create a co-branded Games Channel that will live on iVillage.com and be fueled by EA's Pogo.com. The partnership brings casual online games to women across America. Starting today, anyone looking for a few minutes or a few hours of online leisure activity can visit games.ivillage.com to find Pogo's simple-to-learn puzzle, word and card games, including Poppit!, a wildly popular favorite of female gamers. Through this unique relationship, Pogo.com becomes the exclusive casual games provider to the 16 million iVillage.com members.