Trilogy Studios today announced it is working with MTV Networks' Music Group on the development and evolution of MTVN's "Pimp My Ride" virtual world. Available for free download at www.vmtv.com , the Virtual "Pimp My Ride" allows fans to step inside a virtual Van Nuys, California, where they can create their own personalized avatars and trick out their vehicles with all the fashionable accessories from West Coast culture. Players can race their cars on the open road and drag strips, while new racing tracks and customized car challenges are unveiled on an ongoing basis.