The World Cyber Games (WCG) announced it will present and distribute proprietary WCG content across Spike TV and MTVN's cross-platform network of broadcast and digital media outlets. This marks the largest multi-media platform deal for the WCG and the first time Spike TV will telecast the WCG Grand Final. The announcement was made by Michael Arzt, general manager of International Cyber Marketing USA, organizer of the WCG, and Dario Spina, senior vice president of marketing for Spike TV. The World Cyber Games on Spike will be presented by Worldwide Partner Samsung Electronics and others.

Spike TV will be designated as an official media partner at WCG domestic USA events and host broadcaster for the WCG Grand Final to be telecast in November in a one-hour special. The WCG will be featured on Spike TV's original series Game Head for several weeks leading up to the WCG 2007 Grand Final to be held this October at Qwest Field in Seattle, Washington.