Slingo today announced that a new interactive television series, “Slingo TV Game Show,” which is based upon the company’s popular casual game brand, will air the first episode this Saturday, July 21, at 7pm on the ABC-5 channel in the Philippines. Hosted by local celebrity Joey de Leon, and produced by MOJO Pacific, Slingo TV Game Show includes trivia and a combination of slot machine and bingo game play, where home viewers will be able to interact with the show via SMS messaging. The broadcast represents the first interactive television game show based on an existing casual game IP.
Named as one of the most popular titles of 2006 in the Casual Games Association’s 2007 Casual Games Report, Slingo continues its dominance as one of the top game brands in the world and is widely regarded as the most successful IP in casual game history. The Slingo brand has been merchandised across numerous channels including a free online game portal (
www.slingo.com
), retail downloads, slot machines, mobile, scratch-off lottery tickets, and most recently as an interactive television game show. The airing of the Slingo TV Game Show demonstrates the company’s commitment to further introduce the Slingo brand to new markets.