Envivio today announced that it is providing the video encoding for MTV’s mobile TV services in Brazil. MTV’s mobile programming is being delivered using a Brazilian variant of the successful Japanese ISDB-T digital terrestrial television standard which includes the 1seg specification for mobile TV. As Brazil is among the world's largest mobile phone markets, with more than 110 million users, the government mandated that content delivery to mobile devices be included within the new national digital TV system. The Envivio 4Caster B3 encoder, selected by MTV as well as several other broadcasters, is the first encoding product to support the specification defined within the Brazilian 1seg mobile TV standard - at least according to Envivio. MTV and five other broadcasters -- TV Globo, TV Record, BAND TV, SBT, and TV Gazeta -- officially began their digital terrestrial TV broadcasts in São Paulo (the biggest city in Brazil) on December 2nd. Service bouquets include mobile, SD and HD content. Coverage for the cities of Rio de Janeiro, Brasilia, Belo Horizonte, Curitiba, Fortaleza, Goiania, Salvador, and Recife is targeted for 2008.