Atari today announced a new aggressive pricing program called GamersFirst . The consumer-oriented program will begin on June 1st at participating retailers and will include a new price point of $19.99 on all existing console titles for PlayStation 2, Xbox, GameCube, and Game Boy Advance as well as all existing Windows titles (excluding the recently launched Dungeons & Dragons Online). Additionally, all Windows titles included in the program will be available for immediate download at Valve and Direct2Drive, also for $19.99. Titles offered in the on-going GamersFirst program include fan favorites such as Dragon Ball Z: Budokai Tenkaichi, Driver: Parallel Lines, Marc Ecko's Getting Up: Contents Under Pressure, and the award-winning Indigo Prophecy.