Nintendo executive and game industry veteran Jim Merrick has been named president and CEO of Mobliss, a leading mobile gaming and content delivery provider, best know as the company powering 'American Idol' SMS voting. Merrick joins Mobliss after a long history with Nintendo. His roles have included head of software, hardware and brand marketing across Europe, as well as technical director for Nintendo in the US, developing new technologies and leading a support team dedicated to helping licensees develop games for Nintendo systems.

Merrick will oversee all Mobliss operations, which include game licensing and development, mobile messaging and Mobliss' proprietary SMS voting platform. You can learn more about the company by visiting www.mobliss.com .