Niko Report on Outsourcing
Company details how outsourcing to China is impacting the bottom line for game publishers.
Date: Monday, July 31, 2006
Author: James 'Prophet' Fudge

Chinese market research firm Niko Partners today announced results from its latest report concerning outsourced game development in China. According to Niko, the cost savings and need to augment development staff is what drives most publishers or developers to outsource some of their work. The Niko survey of 20 outsourced game development studios in Shanghai and Beijing identified the cost savings to be in the range of 40-60 percent lower than development costs in the US or Europe. The results also indicate that the market for outsourced game development is growing rapidly thanks to publishers and developers increasingly turning to China for help with mostly artwork-related projects, which currently puts demand for outsourcing studios in excess of supply. You can learn more about the report by checking out www.nikopartners.com .

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