Fashion designer Marc Ecko formally announced the launch of Marc Ecko Entertainment, a newly formed organization focused on originating, funding, and developing interactive entertainment properties. The new division, to be headed by Marc Ecko Enterprises’ veteran Mike Lynch, will focus on initiating and identifying innovative games, as well as working with publishers to bring them to market.

Ecko, an avid gamer himself, will take an active role in the endeavor, participating in the creative vision while Lynch will oversee a team that includes two seasoned game professionals. Fernandez worked on key Rockstar Games titles like Grand Theft Auto: Vice City and Midnight Club II, and founded Cashmere Games, a production company focused on mobile entertainment. Rounding out the management team is Executive Producer Shawn Rosen, who spent 10 years producing hit titles for Acclaim Entertainment as EP of External Development. He was responsible for the breakout franchise Dave Mirra Freestyle BMX, as well as producing critically lauded games like Aggressive Inline, Forsaken, and Shadowman.