Australian developer Halfbrick (known for the popular Fruit Ninja franchise) today revealed a new name for Barry Steakfries's much-anticipated upcoming arcade action game -- Jetpack Joyride. The game is scheduled for release on September 1, 2011, as a universal release for mobile iOS platforms (iPhone and iPad). Jetpack Joyride, previously known as Machine Gun Jetpack, promises "wildly inventive and creatively propelled jetpacks that the player must guide through obstacles while collecting coins, jumping in wacky vehicles and generally running amok."

"Jetpack Joyride is easily the biggest mobile game we've ever made. It's action-packed but still very accessible to players of all ages." said Phil Larsen, chief marketing officer at Halfbrick. "We took advantage of our strengths as designers to create gameplay and touch-screen input that can be understood within seconds, but the additional layers of content will keep players occupied for hours."

You can learn more about the game at http://www.halfbrick.com .