Sierra Entertainment today announced it has named Peter Della Penna president of High Moon Studios. Della Penna takes the helm from High Moon Studio's founding president John Rowe, who will move into an advisory role with the studio. Based in San Diego, High Moon Studios is one of four internal game development studios within the Sierra Entertainment organization.

Prior to taking on this new role, Della Penna served as Chief Operating Officer for Sierra Entertainment's Worldwide Studios. He joined Vivendi Games in 2001 as senior vice president for studio finance and operations. Della Penna has more than 15 years of experience in publishing and has held senior positions spanning external development, internal support, quality assurance, customer service, operations and finance.