In-game advertising provider Double Fusion has entered an agreement with NCsoft, the developer and publisher of comic-book inspired massively multiplayer online game, City of Heroes. Double Fusion will provide the technology and sales force to bring real life advertising into the online role-playing game.

While real world ads will lend realism to the urban world of City of Heroes, NCsoft also plans on taking advantage of Double Fusion's technology to display player-created content within the game. The publisher will dedicate all advertising dollars it earns to fund further game development for the online title, yet still allow players to opt out of advertising in order to provide flexibility to community members.