Activision and developer Fun Labs, have announced "Rapala Fishing Frenzy,” the newest edition of the popular angling game created in close collaboration with Rapala, the world's largest manufacturer of fishing lures and #1 fishing brand in the world. The title will supply fishing action in over 20 tournament events and is slated for release on the Xbox 360, the PlayStation 3, and the Nintendo Wii in the Summer of 2008.

"Rapala is the gold standard when it comes to quality sport fishing games, and Fishing Frenzy is the natural progression for the franchise," said Dave Oxford, Activision Publishing. "Fun Labs has refined the controls for fishing enthusiasts while making the game easy to learn and action-packed for amateur anglers."