Take-Two has confirmed that Grand Theft Auto IV has surpassed all-time entertainment records for day one and week one sales by dollar value. Released on Tuesday, April 29th, Grand Theft Auto IV has sold approximately 6 million units globally with an estimated retail value of more than $500 million in the first week.
"Rockstar's goal is to make each new title in the Grand Theft Auto franchise even better than those that preceded it, and Grand Theft Auto IV is a smashing success on that score. Grand Theft Auto IV makes full use of the power of next generation technology, and offers players an experience unique in the interactive entertainment medium. This game sets a new standard in the industry, with critics hailing it as both an artistic and technological masterpiece," said Ben Feder, Take-Two's Chief Executive Officer.
Grand Theft Auto IV sold approximately 3.6 million units on its opening day with a retail value of approximately $310 million globally.