Ubisoft Gets Casual
Company reveals My Coach and its new mainstream strategy.
Date: Monday, May 21, 2007
Author: James Fudge

Today Ubisoft announced that it is expanding its casual video game business. Ubisoft has made significant investments and formed an internal development structure dedicated to the creation of games for everyone. Among the first projects of the new team are the introduction of the new "My Coach" product line and the significant expansion of the Petz franchise. In addition, Jam Sessions for the Nintendo DS will release this summer. Jam Sessions transforms the Nintendo DS to a portable guitar allowing players to play like a real musician, playing real chords and strumming guitar strings.

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