In the first week of the 2007 holiday shopping season, Nintendo of America claims that it has sold more Nintendo products than at any other time in its history. This includes more than 653,000 Nintendo DS systems, 350,000 Wii home systems and millions of games and accessories throughout the United States.

Nintendo DS set a new all-time sales record for Thanksgiving week, eclipsing the previous mark of 600,000 Game Boy Advance systems sold during the same period in the United States in 2005. Nintendo DS remains on track to be the top-selling video game system of 2007. Nintendo's 350,000 Wii systems represent the highest one-week U.S. sales total outside of its launch week one year ago, the company said. Both Wii and Nintendo DS have continued their momentum into the holidays without altering their prices: Wii has an MSRP of $249.99, while Nintendo DS has an MSRP of $129.99.

The internal Nintendo of America numbers referenced in this release represent sales from Sunday, Nov. 18, through Saturday, Nov. 24.