Electronic Arts today announced that Madden NFL 08, the newest iteration of the best-selling EA SPORTS football franchise, is now available in stores nationwide.

Madden NFL 08 features a new Read and React system that allows gamers to quickly identify the strongest players on the field, and to make game-altering adjustments to further affect each and every play. New player skill icons identify on-field strengths and weaknesses, providing an immediate read on what an opponent is doing. This new icon system complements a deeper gameplay experience that maximizes the skill of the individual NFL superstars, separating them from the role players, and takes NFL football strategy to a new level.

Players will also get improved controls, fluid gameplay and a new branching animation system. New player moves, lateral passes and the dynamic Hit-Stick 2.0 gives gamers an unprecedented and realistic NFL football experience.

Developed by EA Tiburon, Madden NFL 08 is available for the Xbox and Xbox 360, PlayStation 2 and PLAYSTATION 3, Wii, Nintendo GameCube, Nintendo DS, PC, Mobile, PSP and is rated E by the ESRB. Find out more by visiting www.madden08.com .