Genius Products confirmed its expansion into the publishing and distribution of video games today. The company plans to offer a number of new game titles in 2008 across a variety of gaming genres. The initial product, anticipated to hit shelves in the summer of 2008, is Line Rider. Based on the Internet phenomenon and developed by InXile, Line Rider is built upon the simple premise of what happens when a boy and his sled are sent traveling along in a world drawn by the player.

With a fan base for the original Internet game numbering over twenty million, the new Line Rider games from Genius Products for the Nintendo Wii, Nintendo DS and the PC Platform will take players far beyond the original game with new game modes, new riders, new community features and new creative tools. Offering the ability to create and share gameplay like no game before it, the only limits of Line Rider are the laws of physics and the player’s own imagination.