Future, the special-interest media group, has announced Scottish stand-up comic and TV star Frankie Boyle as the host of the 26th Annual Golden Joystick Awards.

The Golden Joystick Awards take place on Friday October 31st at the Park Lane Hilton, London and organizers are encouraging marketing and pr departments to rally their loyal fans. With all UK gamers eligible to vote – companies are invited to promote the Golden Joysticks to their online communities – those who visit official websites, create their own fan communities, or post on forums.

Supporting this quest to secure additional votes for shortlisted products and increase the chance of scooping a prestigious Golden Joystick, Future has created a comprehensive EPK available to all eligible companies – designed to encourage gamers to vote at www.goldenjoystick.com .