EA SPORTS has announced the development of EA SPORTS Active, an innovative new customizable and personalized fitness product that will get you motivated to move in the comfort of your home. EA SPORTS Active will launch exclusively for the Nintendo Wii worldwide next spring.

Developed in collaboration with fitness experts, including Bob Greene – renowned exercise physiologist, author and Oprah’s personal trainer – EA SPORTS Active is perfect for the whole family, though designed specifically for women seeking a simple, fun and cost-effective way to achieve a healthy lifestyle. The product will be the first in a new line of EA SPORTS fitness and sports performance products in development to improve the well-being of people of all ages.