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Zumba Fitness Getting a Game Late in 2010
Infomercials become videogames. Sure why not.
Date: Wednesday, August 12, 2009
Author: Jeff McAllister

Get ready to ZUMBA! Sorry, I get the phrase in my head every time I read the word “Zumba”. Majesco Entertainment Company and Zumba Fitness have announced a partnership to bring the Zumba fitness experience to video games for the holiday season of 2010. If you aren’t familiar with the late night infomercials, the “one-of-a-kind” exercise program pairs Latin rhythms with dance steps so you can “party” your way into shape.

“As the biggest trend in fitness right now, Zumba has effectively transformed the way people work out,” said Jesse Sutton, Chief Executive Officer, Majesco. “This dance-infused fitness party is the perfect complement to motion-based gaming and we’re excited to offer players a totally new, and incredibly fun, means to achieve their personal fitness goals.”

Through invigorating, high calorie-burning fitness classes, Zumba Fitness has helped melt the pounds and inches off more than five million Zumba-enthusiasts in more than 75 countries. This addictive new fitness craze blends Latin and world rhythms with easy-to-follow dance moves to help fans successfully tone and sculpt the body while burning fat. No word yet on which consoles will be the lucky recepients of the game.

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