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Mr. Binky’s Random Stuff: License Acquisitions!
Mr. Binky sits down with EA’s Director of License Acquisitions.
Date: Tuesday, January 22, 2008
Author: Brandon Cackowski-Schnell

SW: We do! Here’s the paperwork. Technically the license is for games consisting of squares touching each other and containing numbers and/or letters and/or symbols.

GS: But, wouldn’t that include Bingo too?

SW: And Tic-Tac-Toe.

GS: Tic-Tac-Toe doesn’t have full squares.

SW: Read the fine print.

GS: “Squares or square like substances.”

SW: Exactly! Look for Bingo 2009, All Pro Tic-Tac-Toe 2009 and Hip-Hopscotch 2009 this year. We’re particularly excited about that last one.

GS: How exactly does EA plan on enforcing the fact that they hold the license to a children’s game?

SW: Google Maps, of course. We teamed with Google and they wrote us an algorithm that can pinpoint a Hopscotch board anywhere in the continental United States. We can have lawyers there in minutes.

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