Virgin Comics today announced a partnership with Perspective Studios, an industry-leading computer animation production house, to co-create and develop original intellectual properties. The goal of the collaboration is to create a portfolio of new characters and franchises for multiple formats, including comic books, mobile content, video games and feature films. Virgin and Perspective will initially launch each new franchise as graphic novels and short-form episodic animation for online and mobile distribution, taking advantage of Virgin's relationships in these markets.
The companies expect to focus on content properties that are likely to resonate with online and console gamers. Virgin announced last August that their popular Ramayan 3392 A.D. comic book series has been licensed by Sony Online Entertainment (SOE) as the basis for a new massively multiplayer online role-playing game. Perspective has provided animation for many noteworthy and highly-anticipated game titles, including Rockstar Games' Grand Theft Auto series and Ghost Recon for Ubisoft.