The EA Play Label of Electronic Arts has announced that The Sims 3, the next generation of the global cultural phenomenon and best-selling PC franchise of all time, is now available nationwide and available for digital download for the PC and Mac, and will be in stores worldwide in 60 countries and in 22 languages this week.

“The day is here and we can’t wait to see what kind of stories the players will tell, movies they’ll make, homes they’ll build and everything they’ll share using The Sims 3,” said Ben Bell, Executive Producer of The Sims 3 at EA. “Now you can create any Sim you can imagine. For the first time ever, you can explore a seamless, open neighborhood and give your Sims real personality traits. Sims fans and new gamers alike will have something to love in The Sims 3.”

In The Sims 3 you can create lifelike Sims with a unique personality and take them anywhere in the neighborhood. The powerful Create-a-Sim tool allows you to create Sims that are more realistic than ever. Select from dozens of personality traits such as brave, artistic, kleptomaniac, clumsy, paranoid and romantic. With Create-a-Sim, you can create a limitless number of truly unique Sims. The Sims 3 allows for infinite possibilities to design the interior and exterior of your Sims’ surroundings using the Create-a-Style feature.