Electronic Arts has announced that Battlefield Heroes, the free third-person web-based shooter, has already recruited one million players to sign up for the game. With no barriers to entry, Battlefield Heroes generates revenue through advertising and in-game item sales. Recently going live in June, tens of thousands of new players are joining the battle daily.

“The team is really proud to have hit 1 million registrations at this early stage,” said Ben Cousins, General Manager, Battlefield Heroes Team. “Creating a character and gameplay experience that is totally yours is what sets this game apart – your hero can be anything from a bazooka-toting pirate, a grenade-throwing ninja or even a mime assassin!”

Battlefield Heroes is easy to pick up and delivers all of the signature Battlefield sandbox multiplayer gameplay. The game features robust character customization and a deep ability and mission system where gamers can spend hours building up their characters.