The Play Label of Electronic Arts has announced that its Hasbro-branded video games have sold a combined total of more than eight million units. To date, the company has launched 20 different Hasbro brands on 18 major digital platforms since the strategic alliance between EA and Hasbro was formed in August 2007.

EA attributes the soaring popularity of its Hasbro-inspired portfolio of video games to a combination of key market drivers such as the growing mass appeal of family-friendly video games, the ongoing demand for video games designed specifically for girls, and the rich heritage and draw of Hasbro’s iconic toy and game properties.