Wizards of the Coast and Hasbro launched a new trading card game franchise called Kaijudo: Rise of the Duel Masters. Kaijudo promises to provide multi-platform entertainment that the whole family will enjoy, featuring an online game, trading card game (TCG), and a television series produced by Hasbro Studios and airing in the U.S. on The Hub TV network.

“As a world leader in creating compelling entertainment featuring stories and fantastic artwork in a variety of expressions, Wizards is looking forward to unleashing the excitement of Kaijudo this year,” said Greg Leeds, President, Wizards of the Coast. “We are thrilled to be working with the talented team at Hasbro Studios and leveraging the growing popularity of The Hub to bring this unique franchise to the U.S. market.”

Kaijudo tells the story about a young hero named Ray who possesses the rare ability to befriend and duel alongside fantastical creatures from a parallel dimension. It’s up to Ray to master the ancient art of Kaijudo in order to protect both worlds.

The Duel Masters TCG is a perennial Japanese market leader for boys 8-12, with millions of fans playing the Duel Masters TCG in Japan over the past 10 years. Kaijudo adapts this TCG to a new story and product line.

For more information about Kaijudo, visit www.Kaijudo.com .