In-game ad firm IGA Worldwide announced a $5 million investment from Intel Capital and IGA’s existing investor group to complete a Series A funding round that totals $17 million.
A consortium of investors co-led by New York-based Easton Capital, Morgenthaler Ventures and including existing investor DN Capital had earlier subscribed to the Series A funding round initially announced at $12 million. IGA Worldwide says that it plans to use the funding to expand its relationships with publishers and continue to extend its global operations in support of a growing base of customers in North America, Europe and Asia.