Electronic Arts announced today that it will make a $1 million grant to the Masters of Digital Media program (MDM) at the Great Northern Way Campus in Vancouver, British Columbia, to advance interactive media education in Canada and create a launch pad for the next generation of interactive entertainment leaders. The contribution, part of EA's global educational and talent development effort, further helps to establish British Columbia as a global leader in digital entertainment education.

Today's grant will go toward shaping the curriculum of the MDM program, where graduates will receive a Master's Degree bearing the seal of Vancouver's four major post-secondary institutions: University of British Columbia, Simon Fraser University, British Columbia Institute of Technology and the Emily Carr Institute of Art + Design. This $1 million gift will help forward EA's goal to educate the next generation of high-level gaming design and visionary thinkers in what will be one of the 21st Century's primary entertainment media.

EA's $1 million grant includes an endowment and multiple scholarships. In addition, EA will provide students with paid internships at the company's development studios, offer student mentoring programs and, supply teachers/lecturers from its executive ranks.