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Korn Gets in a HAZE
Rock band writes song inspired by upcoming game from Ubisoft.
Date: Monday, October 22, 2007
Author: James Fudge

Today Ubisoft announced that the multi-platinum selling hard rock band Korn has written and recorded an original song inspired by Ubisoft’s upcoming Haze video game. The song will be launched to radio and video in November 2007, to coincide with the launch of the Haze video game. The single, entitled “Haze”, will be available for purchase via online music download sites.

The deal with Korn is a first for Ubisoft and marks a new strategy of creative partnership with different figures in the music industry. “This partnership with Korn is original in the video game industry in that the song will be released and promoted as a full-fledged single, and not just as a download with the video game,” stated Christian Salomon, vice president of worldwide licensing at Ubisoft. “It is a testament to the synergy possibilities between music and video games, which often share the same audience.”

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