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GTA IV Breaks UK Day One Records

ELSPA, the Entertainment Leisure Software Publishers’ Association, reports that day one sales of Rockstar Games’ hugely anticipated Grand Theft Auto IV for Xbox 360 and PlayStation 3 have comfortably eclipsed the previous record set by GTA: San Andreas in 2004.

“The scale of GTA’s day one sales are phenomenal and reflect a vibrant market which continues to grow. Gamers are from all age groups and demographics with estimates putting the total number of people in the UK who enjoy games at over 20 million,” said ELSPA managing director, Mike Rawlinson.

On Tuesday April 29th, copies sold for Xbox 360 and PlayStation 3 reached 609,000 units, decimating the previous record: GTA: San Andreas for PS2, which sold 501,000 units on Friday October 29th, 2004.

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