Codemasters has secured the exclusive video game rights to Formula 1 racing. In a worldwide licensing agreement with Formula One Administration Limited, Codemasters will develop a new generation of the Formula 1 game franchise across multiple platforms. The worldwide deal provides Codemasters with rights to feature all Grand Prix circuits, Formula 1 teams, cars, and driver likenesses.
“Formula 1 is ambitious in expanding its reach with more circuits planned beyond recent additions in the Middle East and China. It is also ambitious in expanding its reach via technology. The digital communities that computer and video gaming creates will play a key role in further growing the Formula 1 audience and connecting them globally,” said Rod Cousens, chief executive officer, Codemasters.
The FIA Formula One World Championship games will be developed using the evolution of the EGO Game Technology Engine. Codemasters expects the first game based on the FIA Formula One World Championship to launch in 2009.
