Leading independent in-game advertising company Double Fusion has strengthened its PlayStation 3 portfolio by securing exclusive advertising opportunities with the world’s top videogame publishers, including THQ, SEGA, Eidos and Midway.

The announcement comes during a record-breaking sales year for the videogames business, which propelled Double Fusion’s high double-digit revenue growth. The company continues to pave the way for advertisers looking to reach young consumers in an increasingly challenged and fragmented media landscape by offering immersive in-game marketing programmes available nowhere else.

The partnerships underscore Double Fusion’s commitment to offer advertisers and agency partners the broadest possible range of advertising opportunities across all demographics. Double Fusion’s full-service solution, including sales, marketing, integration consulting, and enabling technology provides game publishers increased opportunities for revenue while strengthening their core business of game titles appealing to 18-34 year old male consumers.