Sony Computer Entertainment unveiled the new PlayStation 3 which features a new streamlined form factor with a 120GB Hard Disk Drive. The new PlayStation 3 will become available in stores starting September 1st, 2009, in North America and Europe for the lowered price of US$299 and €299, respectively, and the price of PS3 with 160GB HDD will be reduced to a price of US$399 starting August 18th

The internal design architecture of the new PS3 system, from the main semiconductors and power supply unit to the cooling mechanism, has been completely redesigned, achieving a much slimmer and lighter body. Compared to the very first PS3 model with 60GB HDD, the internal volume as well as its thickness and weight are trimmed down to approximately two-thirds.

Furthermore, power consumption is also cut to two-thirds, helping to reduce fan noise. While inheriting the sleek curved body design of the original model, the form factor of the new PS3 system features a new meticulous design with textured surface finish, giving an all new impression and a casual look.