Electronic Arts has announced that NBA Elite will be the new name of the long running EA SPORTS NBA videogame franchise which is currently in development for the PlayStation 3 and the Xbox 360. NBA Elite 11 will be available in stores this October.

“We plan to profoundly evolve the interactive basketball experience in a way that the category has not seen for a decade,” says Peter Moore, President, EA SPORTS. “In NBA Elite 11, we’ll introduce a gameplay experience that gives fans the control on the court that they have been begging for in a basketball game for years.”

Using the design principles from some of EA SPORTS top rated franchises, NBA Elite 11 introduces several significant gameplay changes that center around user control. The new ‘Hands-On Control’ scheme allows for one-to-one responsiveness of a player’s movement and actions on the court, as opposed to traditional predetermined animations that require users to wait while a scenario played out before making the next move.