Activision has announced today that Treyarch's Call of Duty: Black Ops has shattered theatrical box office, book and video game sales records for five-day worldwide sell through in dollars.

"There are many reasons for the success of Black Ops, but first and foremost is the fact that our team at Treyarch delivered a truly awesome game, and in the process have established themselves as one of the most talented developers in the world," said Eric Hirshberg, CEO, Activision Publishing. "There are millions of people all over the world engaging in this community. It's our job to keep them coming back for more."

The game established an all-new five-day worldwide sell-through record of more than $650 million, exceeding Activision's previous five-day worldwide record of $550 million set by last year's Call of Duty: Modern Warfare 2, according to internal Activision estimates.