Just minutes after we reported that Peter Moore had Left Microsoft, EA passed along this news: Peter Moore has joined EA as President of the EA SPORTS Label. Moore joins EA from Microsoft Corporation where he served as corporate vice president of the Interactive Entertainment Business in the Entertainment and Devices Division, leading both the Xbox and Games for Windows businesses. Moore begins at EA in September and will report to EA CEO John Riccitiello.

Mr. Moore's appointment rounds out the leadership of John Riccitiello's recent reorganization of EA into four autonomous Labels. Frank Gibeau serves as president of the EA Games Label; Kathy Vrabeck is president of EA Casual Entertainment; and Nancy Smith is president of The Sims Label.

"The people at EA SPORTS have created one of the strongest brands in the entertainment industry and John Riccitiello is building an organization which will extend the company's leadership to new platforms and new audiences all over the world," said Peter Moore. "I couldn't be more excited about joining EA and moving my family back to the San Francisco Bay Area."