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EA, Hasbro Deal
Hasbro's top franchises to become games under the EA banner.
Date: Friday, August 10, 2007
Author: James Fudge

Electronic Arts and Hasbro today announced a strategic licensing agreement that grants EA the exclusive worldwide rights to create digital games based upon a huge array of Hasbro's intellectual properties, including Monopoly, Scrabble, Yahtzee, Nerf, Tonka and Littlest Pet Shop, to name a few. Inspired by these classic board games and toys, EA will develop interactive experiences for a mass audience to play across key platforms including mobile, online, handheld, PC and consoles. The first games are scheduled to launch in calendar year 2008 (EA's Fiscal Year 2009).

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