In an effort to protect the childhood dreams of millions of video gamers everywhere, the makers of Stride gum have announced that they are launching a special campaign supporting the efforts of StopUweBoll.org in their attempt to convince famed film director Uwe Boll to stop making video game-based films.
Boll has piqued the ire of the gaming community by adapting many of their favorite games into universally panned films. On April 4, 2008, Boll remarked that he'd consider abandoning making films in this genre if an online petition reached one million signatures. As of press time, the petition is just about 234,000 names, which is why Stride has decided to jump in.
Stride will provide a downloadable coupon (good for one pack of gum) to each petition signer that will be downloadable on May 23, 2008, if the target of one million signatures is reached between May 7 and 14, 2008. Additional details will be forthcoming.