Electronic Arts and Hasbro
today announced a strategic licensing agreement that grants EA the
exclusive worldwide rights to create digital games based upon a huge
array of Hasbro's intellectual properties, including Monopoly,
Scrabble, Yahtzee, Nerf, Tonka and Littlest Pet Shop, to name a few.
Inspired by these classic board games and toys, EA will develop
interactive experiences for a mass audience to play across key
platforms including mobile, online, handheld, PC and consoles. The
first games are scheduled to launch in calendar year 2008 (EA's Fiscal
Year 2009).
