NaturalMotion, the company behind euphoria, the animation technology featured in Grand Theft Auto IV and Star Wars: The Force Unleashed, has signed Kohnke Communications to execute publicity efforts for their upcoming American football title, Backbreaker, and its animation software: euphoria, morpheme and endorphin.

Founded in 2002, Kohnke Communications is a public relations agency for interactive entertainment companies. Based in San Francisco and New York, and with international access around the globe, the agency is a full service firm providing a range of services from product and company launches to crisis consultation, corporate branding, media training, business development, design, and event management.