Sony Computer Entertainment has announced the appointment of Shuhei Yoshida, Senior Vice President, US Studios, Sony Computer Entertainment Worldwide Studios (SCE WWS), as President of SCE WWS, effective May 16, 2008.

Yoshida joined SCEI in 1993, and was one of the initial members in establishing the PlayStation business. He was appointed Producer of the Product Development Department in April 1996, and joined Sony Computer Entertainment America Inc. as Vice President of Product Development in April 2000, where he held various positions in product development, producing many global best selling franchise titles. In February 2007, Yoshida was promoted to Senior Vice President, US Studios, SCE WWS.