A look at the television ad campaign for Bungie's promising Xbox 360 exclusive, Halo 3.
Date: Thursday, September 20, 2007
Author: James Fudge
Microsoft's ad campaign for Halo 3 (which ends with the tagline BELIEVE)is pretty compelling, with the perfect mix of haunting music and patriotic imagery that grabs viewers by the short hairs and takes them along for a brief ride into the possibilities of the Halo 3 universe. Much like the award-winning ad campaign for Gears of War, which featured a remake of the Tears for Fears tune "Mad World" (remade for the dark thriller Donnie Darko by Gary Jules), the Halo 3 Believe campaign mixes equal parts of emotion and fantastic scenes that should get players ready to take the plunge on September 25th when the game is released. But to truly see what went into this concept, you have to watch all the videos. You can do so by checking out the links provided below or visit the official site at www.halo3.com/believe.
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