Interpret LLC and IGA Worldwide announced the first independent in-game advertising rating system in which IGA Worldwide's in-game ad network will be measured by Interpret's proprietary third-party measurement currency - Gameasure. Gameasure will provide title, demographics, reach, frequency, duration and depth of engagement metrics for IGA Worldwide's portfolio of video games, which will soon be approaching the consumer reach equivalent to a mid-size TV network. This means for the first time that brands, advertising agencies and game publishers now have the industry's first 'common language' to rate the value of in-game ad venues.