GameShark | Xbox 360 | News | Saints Row | Saints Row Marketing Push

THQ today announced that it has kicked off a multi-million dollar, global marketing campaign for Saints Row, scheduled to release exclusively for the Xbox 360 August 29. Saints Row is generating record levels of consumer awareness, led by a highly successful pre-order DVD campaign and the release of a single player online demo that consumers are downloading from the Xbox Live Marketplace at a record rate, with 350,000 downloads in the first week. The worldwide advertising campaign, including TV, theater, print and online, begins today with an exclusive sneak peek at Saints Row during the season premiere of The Ultimate Fighter on Spike TV.

The Saints Row marketing campaign includes television ads running in seven countries, in-theater activity across Europe and Asia Pacific, print advertising in game enthusiast publications and men's/lifestyle outlets online campaigns targeting the mass-market consumer as well as grass roots viral efforts and the continual availability of the Demo on Live! Marketplace

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