A partnership between Reebok, Jay-Z,
Electronic Arts and Champs Sports allows consumers the opportunity to
play as Jay-Z in EA SPORTS NBA LIVE 07, marking the music icon’s first
foray into the gaming world. Exclusive to the Xbox 360 and PlayStation 3
versions of the game, gamers who purchase Rbk’s new S. Carter
Basketball IV shoe at Champs Sports will receive a special code to unlock
Jay-Z’s character for use in the game.
Jay-Z’s character in NBA LIVE 07 has been modeled after many of his
favorite NBA stars and will possess many of their traits, making for one
of the most skilled players in the game. Jay-Z will boast the baseline to
baseline quickness of Allen Iverson, the above-the-rim leaping ability of
Baron Davis and the three-point touch of Peja Stojakovic among others.
The S. Carter Basketball IV shoe hits Champs Sports stores on Wednesday,
October 11, 2006.
