4Kids Entertainment has entered into a multi-year licensing agreement with the American Greetings Corporation to develop a line of social expression products for the hot new kids property Viva Piñata that includes party goods, greeting cards, gift wrap and gift bags, stickers and Christmas ornaments with initial products launching in Fall 2007. Through the deal, American Greetings joins master toy licensee Playmates to launch 4Kids' licensing program for the Viva Piñata property.

Due out this November from Microsoft Game Studios and Rare, creators of the Viva Piñata franchise, is a videogame for the Xbox 360. Viva Piñata for the Xbox 360 invites gamers to create their own environment, where they can attract and host more than 60 species of wild piñatas and customize piñata-filled adventures in their ever-growing world. Viva Piñata game play will continue to evolve with new content available via Xbox Live and the ability to play, trade and interact with millions of other players.