The World Cyber Games (WCG) today announced sponsorship
agreements with Samsung Digital Camera and Falcon Safety Products Dust-Off. The announcement
was made by Michael Arzt, senior vice president and general manager of International
Cyber Marketing (ICM) USA, organizer of the WCG.
Through the partnership, Samsung Digital Camera becomes the official digital camera
of the WCG 2007 tournaments. Samsung Digital Camera will receive product visibility
at the WCG 2007 Korean National Final, WCG USA 2007 Championship and WCG 2007 Grand
Final. Additionally, Korean consumers can enter into a promotion for the opportunity
to become a guest photographer using Samsung Digital Cameras at the WCG 2007 Grand
Final.
The WCG welcomes back Official Partner Falcon Safety Products, the makers of Dust-Off,
for an additional three year deal as the official PC and Console cleaning product
of the WCG. The World Cyber Games will give Dust-Off strategic product placement
throughout gaming stations at the WCG USA National Championship and WCG European
Championship events, as well as at the WCG Grand Final. In addition to product placement,
the partnership also provides giveaways of Dust-Off products in the WCG Grand Final
tournament and festival areas.
